Outstanding. As a former senior executive and CEO I know the importance and power of persuasion. This new online course remains faithful to Russ Granger’s groundbreaking book and corporate training programs, yet offers a wider breadth of materials and examples that reveal the strength of emotion in decision-making and facilitate an easier understanding and application of the 7 Triggers. YES!

As a marketing guy, I thought I knew a lot about sales tactics, but this course taught me how the nuances of timing and compounding tactics (or triggers) are essential to success. There is wisdom here I will incorporate into my pitches for myself and my clients immediately. Thanks!

I'm a beginner, and I learned a lot from this. The videos clearly and concisely explained everything. I had no problems understanding the presented concepts. I'm looking forward to implementing them!

The 7 Triggers course is not only an efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!

I have worked in the field of leadership OD for many years - mostly in Financial Services in over 20 countries; currently running a global firm specializing in these areas. Having attended and delivered many programs in the area of influence and persuasion skill development, I can state without hesitation that this is hands down one of the best designed and executed programs I have ever seen.

Hands down one of the best training courses I have ever taken. Smart, easy to follow and The 7Triggers method works every time. I highly recommend it if you want more positive results in your life.

Throughout my career I’ve been in a variety of roles requiring persuasion and influence techniques. After taking this course, I have a better understanding of why some work, and more importantly, which additional “triggers” to use in a variety of situations. The material is thought-provoking with extremely useful information about using emotional triggers to get to yes.

Get ready to think, then behave differently!! 7 Triggers comes at the age old challenge of understanding human/personal engagement to optmizie performance results from a unique perspective that is easy to understand and manage effectively while being fun to use. Used as a stand alone tool or augmenting what an organization already has in place, 7 Triggers is a "must have".

As an independent contractor for business events, my clients have a lot of options. This course gave me many simple and reliable ways to get a leg up on the competition and become the go to resource. Highly recommend!

As someone who was involved in the research and creation of the original 7 Triggers book and training, I am thrilled to see what Russell Granger and his team have done with this material. Russ Sr. would be so proud to see how his son has mastered and expanded upon his breakthrough persuasion work. Now anyone can easily understand how to influence a YES! decision. Sign up and be persuasive!