MOD 1: THE POWER

KEY LEARNING OBJECTIVES

• How persuasive power can make or break the quest for success

• Influence & persuasion: Why most business people are doing it wrong

• Why everyone is a salesperson, and why persuasive people don’t sell.

• How recent science cracked the code of influence & persuasion

• What a trigger is and how it works

• How the 7 Triggers formula was developed and how it can work for you