Your one-week Free Trial includes:
7-Day Inbox Course
Daily dose of key principles & core elements of the 7 Triggers system.
All 7 Triggers Defined
2-minute explainer videos plus descriptions of each essential trigger.
Trigger Builder Web App
Your own most persuasive points with Persuasionizer guided input.
“The 7 Triggers to Yes is truly a cutting-edge approach to getting Yes decisions. We are getting rave reviews for the program in our Corporate University.”
Sharon Denzler, Corporate Training Manager
All Risks Insurance Group
“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”
Ernie Weeks, VP Sales, Utica National
“Implementation is the bane of many a management team. Your frameworks make those implementations 100% effective.”
Shailesh Mor, Director
Global Logistics & Supply Chain Management
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
Thomas E. Hill, Managing Director
Morgan Stanley
“Sales in our category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
Mary Patterson, National Sales Director
Horizon Pharmaceuticals
“I’ve consumed so many courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Dobbin Buck, Co-Owner & Sr. VP Business Development
GetUWired, Inc.
“A very valuable new concept in selling. The 7 Triggers to YES had an immediate impact on my sales success.”
Greg Rummel
Rummel Insurance Agency
“An excellent, realistic approach to persuasion. Easy to understand and apply, the program will be highly recommended to my corporate clients.”
Richard Gerson, Ph.D, CPT, CMC
Professor of Management & Organization, University of Southern Florida
President, Gerson Goodman, Inc.
“This program uses real-world examples and new concepts in the selling process. Very enlightening. Now I can increase my sales through better persuasion.”
Michael Withowski. President
Cierra Cooney Perry Agency
“The 7 Triggers course is not only an efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!”
Brian Heringhaus, National Account Director
Abbvie Pharmaceuticals
“Having attended and delivered many programs in the area of influence and persuasion skill development, I can state without hesitation that this is hands-down one of the best designed and executed programs I have ever seen.”
Lynn Reed
Lynn Reed Associates, LLC
“Hands down one of the best training courses I have ever taken. Smart, easy to follow and The 7Triggers method works every time. I highly recommend it if you want more positive results in your life.”
Joe Gagliardi
VP Production, SapientRazorfish
“Performance optimization on steroids! Used as a stand-alone tool or augmenting what an organization already has in place, 7 Triggers is a must-have.”
John Garofalo
President & CEO, Achievement Index
“By applying the principals of the 7 Triggers system our businesses have become more effective and efficient. It has helped us achieve our goals.”
Michael J. Iandolo, VP & General Manager, Mobility Business Group
Cisco
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
Stan Bastian, VP Sales
Raptor Pharmaceuticals
“I really enjoyed the experience and want to thank you; as I know this will have a huge impact on my future presentations.”
Timothy Sasser, Director of National Accounts
Universal Plant Services